From Artist to Beauty Founder
FOX & CO Beauty was created by artist and entrepreneur Ariee for the beauty lover who wants her look to feel polished, expressive, and effortless.
What started with one essential product, Laid Edge Gel, grew from a simple belief: edges should stay sleek without making your hair feel heavy, stiff, or limited to one styling routine.
Our formulas are made for real beauty moments: wigs, braids, ponytails, buns, silk presses, protective styles, natural edges, stage looks, photoshoots, and everyday glam. Whether your texture is curly, coily, wavy, relaxed, or straightened, Fox & Co is built to help you finish the look with confidence.
Our mission is to bring premium, performance-driven beauty to every edge routine. We believe hair care should feel stylish, inclusive, and easy to use, with products that look good on your shelf and work hard in your routine.
- Ariee